PVA Store Tips & Tricks #30

Easy Commission Payday in Facebook

FINDING OFFERS TO PROMOTE

Facebook page admin

When searching for new offers to promote, I search through the offers on both WarriorPlus and JVZoo.
If you do not already have an account for these websites, before you go any further, sign up for WarriorPlus Account and sign up for a JVZoo Account.

They are both completely free to sign up for, and are required to receive your affiliate payouts.
The images throughout this guide that I use to illustrate the process of finding offers to promote come from browsing the WarriorPlus website. JVZoo’s product list works the same way, so you will not have any issues finding profitable offers to promote.

Now that you are signed up with WarriorPlus and JVZoo, let’s look for offers to promote.
As an affiliate marketer, you only want to promote a product that will bring you a high ROI, or Return on Investment. Below is a list of 6 different criteria points I always look for if I am going to consider promoting a
certain offer.

I have found that promoting offers that meet each of these points tend to bring more affiliate commissions.

1. Criteria #1 – Products offering 100% commission.
Yes, a lot of sellers do offer 100% commissions to their affiliates in return for a sale. Why? Because the seller will attract larger amounts of affiliates, which in turn brings them more sales and more subscribers to their buyer list that they can continue to market to in the future. You’re doing the hard work promoting an offer for the seller, so why not get paid the maximum amount for your efforts?
If you are unable to find products that meet all the requirements below and offer 100% commissions, look for products that offer at least 75%. I personally do not promote an offer that is below 75%.

2. Criteria #2 – Products with at least 100+ sales.
Products that have over 100 sales are typically products that are solid to promote. A high number of sales means the offer appeals to a large audience of people that you will be able to easily target in your ads. If you can find offers that meet each requirement and have an even higher number of sales (1000+ or more), odds are that offer will continue to convert for you, bringing in more affiliate commissions.
Copyright 2013 – Easy Commission Payday – All Rights Reserved

3. Criteria #3 – Products with a Visitor Value (EPC) of about $1.
The higher the EPC value means a high number of visitors clicking to the offer you are promoting are converting. For example, say the offer you will promote has an EPC of $1. This means you can bid up to $1 per click on your Facebook ad and still make a profit. Of course, the lower your bid, the higher your profit margins. But more on that later. Please keep in mind that the EPC of a product is based on the referrals of every affiliate promoting that offer. Just because the EPC may be over $1, it does not necessarily guarantee your EPC will be high, but there is a better chance it will be.

4. Criteria #4 – Product must be a front end product.
When browsing offers on WarriorPlus and JVZoo, you will see both front end and back end products, also known as Upsells or One Time Offers. If you want to promote the back end product as well as the front end product, make sure you have affiliate links for both products, just in case you don’t get the commission for the front end sale. (I’ve seen it happen before.)

5. Criteria #5 – Product must have a low refund rate.
If a product has a high refund rate, that is either because it was poorly put together, or it does not deliver the results the sales page promised. You don’t want to promote a product that has a good chance of being returned down the line. I personally only promote products that have less than a 3% refund rate. Dealing with refunds can be a hassle, so you have a better chance of avoiding them all together by promoting a product with a lower refund
rate.

6. Criteria #5 – Products in specific niches that work better than others.
Products in all niches can be promoted on Facebook because there is an audience for that product somewhere on Facebook, whether it be on a fan page or in a group. However, I tend to stick to promoting Internet Marketing products because that is the niche I am most familiar with. No matter what niche you are in, the targeting methods I use later in this guide to create successful ads on Facebook can be used to promote offers in any niche.
If you are also promoting offers in the Internet Marketing niche, I have found that some products convert better than others. Of course, you can promote any offer you would like, but here is what I have found through trial and error to be successful and what I have found to not be very successful:

Offers that tend to convert well include:
Coaching Offers, Training Guides, Traffic Generation, List Building, Amazon Commissions

Offers that tend not to convert well include:
Wordpress Plugins, Software Products, Graphics, SEO Services, Website Templates

You want to make sure you are picking a solid offer to promote right from the get-go, or else you will be setting yourself up for failure from the start.

Below is an example of an offer you should look for to promote. I will be using this product as an example when setting up my ad on Facebook as well. Because I do not want it to appear like I am promoting/bashing other marketer’s products, I have blurred out the names of the products in this screenshot below.

If you need help finding solid offers, or would like to know the name of this specific product, you can send me an email.

Facebook page admin

On a side note – Although it says the commission rate is 75%, the affiliate commission for this product is actually 100% if you sign up for the seller’s JV List. I would recommend doing so if the seller of the offer you promote gives you an opportunity to receive a higher payout.

You will have to request approval to promote products on WarriorPlus as well as on JVZoo. A majority of sellers will quickly approve you because they want as many affiliates promoting their products as possible. In fact, I was approved within 2 minutes of requesting to promote the offer above.

This specific product meets each of the 6 point criteria that I mentioned earlier. The seller offers 100% commission, it has sold over 1000+ copies, the EPC is just under $1, it is a front end product, it has a low refund rate (1%), and has to do with traffic generation. Now that you have found an offer to promote, and your request has been accepted, it is time to set up your ad on Facebook!

CREATING YOUR AD
Now comes the crucial part of your affiliate marketing success: setting up your advertisements.
I’m going to show you exactly how I set up my ads on Facebook, but if you have a certain method you use to running your ads, by all means keep doing what’s working for you. If what you’re doing isn’t working, give these tips a try.
Now, let’s start setting up your ad!

Facebook page admin

Before We Dive In – I blurred out both my affiliate link and the product image because again, I do not want to appear that I am trying to promote another product to you. It is simply being used as an example for you to follow as I set up my ad.First off, you’ll have to copy and paste your affiliate link from WarriorPlus or JVZoo into the destination field.

Ad Headline
The headline has to be short, but also has to grab the attention of the people viewing your ad. If
you can’t come up with a short, captivating title, an easy trick you can use is to read the headline from the product’s sale page and rephrase it to fit your advertisement’s headline.

The sales copy of the product is already proven to convert, hence the high number of sales and the high EPC. This is why it is a good idea to swipe the product’s headline and rephrase it to fit your ad.

Ad Copy
As for the text of the ad itself, the shorter your ad copy is the better. A short write up briefly describing what the product is for is enough to create curiosity in the mind of the ad reader.

The most important thing to remember about your ad copy is to include a call to action at the end. In combination with the enticing copy, your call to action will result in a higher click thru rate.

Ad Image
Now for the ad image. The image you use is possibly the most important part of your advertisement, because your image is what is going to draw the eyes of Facebook users off their newsfeed and onto your ad. I typically go to the sale page of the product I am promoting and copy the image of the product box. Alternately you can go to the seller’s JV page and copy an image from there to use on your ad.

A simple trick I have used to draw eyes to my ads is to put a red frame around the border of the product image. I have found that putting a red frame around the product image has given me a better CTR. If you can avoid it, try not to use the color blue anywhere in the image of your ad, especially not as an image border. Since blue is Facebook’s main color, anything blue tends to get glanced over in the eyes of Facebook users.

Now that we have our affiliate link plugged in, our headline and ad copy written, and image uploaded, let’s focus on the targeting options.

All of the options Facebook gives users when targeted ads makes the ad creation process look extremely easy, however if you don’t know how to best target your audience, you will end up paying much more than you need to per click.

Facebook page admin

Location
The first targeting option is the location of your audience. I have found that it is best to use countries like the United States, United Kingdom, Australia, New Zealand, Canada, Netherlands, and South Africa because they are the top English speaking countries.
Of course, if you’re promoting a product in a different language, your target audience is going to be people in countries that speak the language the product is written in.

Age
For the age range, I typically leave the audience fairly broad, but I do not promote the ad to users under the age of 20. I also typically cap the age range at 60. Checking the “Require Exact Age Match” box is optional, but it usually brings the cost per click down a few cents if you have it checked.

Gender
Unless the product you are promoting is geared towards a specific gender, leave the Gender targeting option to target both men and women.

Precise Interests
This section is the key to the success of your ad. This is where we will target your ad’s audience.
Instead of trying to narrow my audience down based on the Broad Interest Categories, I instead target fans of popular Internet Marketing Gurus. I do this because the fans of these pages are specifically interested in making money online, which means they are ready and willing to buy the products we promote if it sparks interest.

Where it says “Precise Interests” you can type in the names of popular internet marketers to only show your ad to fans of their pages. Only enter one name per ad, unless the audience does not reach our target number, as discussed in the next section.

I typically target the fans of marketers like Chris Farrell, Rich Schefren, Ryan Lee, Ryan Deiss, and Gary Vaynerchuk. Each of these marketer’s pages have tens of thousands of likes to them, giving you a good number of Facebook users you can target your ads to.

If you type in a particular marketer’s name and it does not show up as one of the options to choose from, you’ll have to try another name.

Audience Numbers
When you type in the name of the marketer’s audience you would like to target, and have your location, age, and gender targeting options set up, on the right hand side of your screen you will see an estimated number of Facebook users that your ad will show to.

I always make sure to narrow my target audience down to anywhere between 10,000 to 13,000 people. This will give you a good Cost per Click once your ad starts rolling. In the example I show you above, I targeted my ad towards fans of internet marketer Ryan Deiss, who are both male and female, who are between the ages of 22 and 60, and who are living in the United States, Canada, United Kingdom, and Australia.

This gave my ad an estimated audience of 12,200 people, which is perfect to run a highly targeted ad to.
As discussed above, if the marketer’s name you enter into the Precise Interests field does not give your ad an audience of somewhere between 10,000-13,000, you’ll either want to use a different marketer’s name, or enter in a second marketer’s name to get your audience up around the 1013,000 audience mark.

Broad Categories
Again, you’ll want to skip over this section. Browsing through these categories and including users makes your ad audience much larger, as well as decreases the effectiveness of your ad. It may decrease your cost per click, but you will end up spending more money because of clicks by users who are not truly interested in the offer you are promoting.

The rest of the options (Custom Audiences, Connections, Friends of Connections) can be left as is.
We don’t need to focus on those options when we are promoting affiliate offers.

Now that your audience is targeted, we’re going to move on to the pricing section of setting up your ad on Facebook.

Facebook page admin

Campaign Budget
If you’re wanting to run ads on Facebook but you have a limited budget, you can realistically get started with $5-10 as your daily budget. Because the target audience of your ad is so small, you most likely won’t hit that $10 a day budget.

However, if you have a higher daily budget, Facebook will show your ad more often throughout the day. Just something to keep in mind.

Campaign Schedule
If the default choice is selected, your ad will automatically start running once it is approved by Facebook and will continue to run daily until you manually pause or delete the ad campaign.

If you only want to run your ad for a set amount of time, you can choose to set a start and end date to automatically end your ad on a certain date.

It is completely up to you how long you want your ad to run.

Conversion Tracking
We don’t need to worry about setting up conversion tracking because WarriorPlus and JVZoo already keep track of our hops, clicks, and conversions for us.

If you run and ad promoting one of your own products on your own website, then setting up conversion tracking may be a good idea, but we won’t cover that in this guide.

Optimization and Pricing
When promoting affiliate offers on Facebook, I always use Cost Per Click (CPC).
As a default, Facebook will automatically have “Automatically optimize my budget to get more clicks” selected. If you leave this option as is, you’re going to be paying way more than you need to.
This is basically Facebook’s way of sucking a little more money out of you.
Always manually bid for your clicks.

Right now, you can see that my suggested bid per click is anywhere from $0.63 – $1.40. I manually bid $.69 cents per click. Always bid a few cents above the low end of the suggested bid value to get Facebook to show your ad more often. While this cost per click may seem high, don’t worry. The price is always higher when you are first setting up your ad.

Once your ad starts running, you can go back and edit your bid and you will see the suggested bid price will be much lower. It will continue to drop as your ad runs and maintains a good CTR. I make sure to check my ads a handful of times within the first few hours of the ad being live because the suggested bid per click price drops significantly.

Since we are paying each time someone clicks on our ad, you want to make sure you are spending the least amount possible per click to maximize profits. Remember, the products we are promoting have a Earning per Click value of around $1. So paying anything less than $1 per click will result in a profitable campaign.

Alternately, if you want to use the “Optimize for Impressions” pricing option you can do that. You will only pay around $.04 cents per 1,000 impressions, which might be enticing to some people. However, because your target audience is so small (between 10,000 and 13,000 people), your ad will rarely be shown.

Using the CPM payment method is best when you are promoting a Facebook page, not an external link, because you can get hundreds of fans to your page by spending less than $10.

Submitting Your Ad
Once you have reviewed your ad details, click the submit button to send your ad off to be approved! The Ads Management team works Monday through Friday, 8 AM to 5 PM Pacific Standard Time. The best time to submit your ad for approval is first thing in the morning on a weekday to have it up and running as soon as possible.

Or, if you’re a night owl like I am, you can create and submit your ad late at night / early in the morning and it should be approved by 10 AM PST the following day.

If you can, avoid submitting an ad on a Friday afternoon, because you will most likely not have it approved until the following Monday morning. Weekends are typically very busy days for Facebook traffic, so you want to make sure your ad is running over the weekend.

Monitoring Your Ad
As I mentioned before, I check my ads a handful of times within the first few hours of the ad being live so I can adjust the bid per click price as the suggested price begins to decrease. Typically, you want to make sure your ad has at least a 0.1% click thru rate. A click thru rate around 0.2% – 0.3% is going to bring your cost per click down significantly, compared to an ad that has less than a 0.1% CTR.
If after a day or so of running your ad the CTR falls below .05%, it’s time to stop that ad.
If you know the product you are promoting is a solid product, I encourage you to keep promoting it, just change up your ad headline and copy to bring your CTR back up and your CPC back down.

PAYING FOR YOUR ADS
Yes, you do have to pay to run ads on Facebook, sorry! :)
The good news is, I’m going to show you how to save the most money possible!
If you have never run an ad on Facebook before, you can use an Ads Voucher to get started.
There are a couple ways to get your hands on one :

Method # 1 – cPanel Hosting Account
If you recently signed up for a hosting account, (HostGator, Bluehost, GoDaddy, etc) log into your cPanel, and look for the “Promotional” section.

Facebook page admin

Your account will have free advertising credit vouchers you can use on Google, Twitter, Facebook, Bing, and more.
Click on the Facebook Credit link, and you will be given a promotional code to copy.

Method # 2 – Buy a Voucher
You can buy $50 Facebook Ad vouchers all over the internet for just a few bucks. My go to place is Fiverr. Search “facebook credit” and you will get dozens of sellers offering $50 ad vouchers for just $5.
Another place you can buy a voucher is eBay! There are not as many sellers of these vouchers on eBay as there are Fiverr, but they are out there. Simply search “Facebook 50” or “Facebook credit” and you should be able to find a seller.

These are also great ways to buy Google Adwords, Bing, and Twitter advertising vouchers for cheap.

Applying Your Voucher
Once you have your voucher code, it’s time to add it to your advertiser account.
Log into your Facebook, and click on the menu on the left of the screen click on Ads Manager > Billing > Funding Source > Enter your Password in the field that pops up > Add Funding Source.

There you will be able to paste the Facebook voucher code. This will fund your Facebook ad account with $50 to start running your ads. Once you deplete your $50 voucher, the credit card or PayPal account you have on file will start to be charged for any further advertising you do. Facebook requires most codes to be used up within the first 14-30 days of activation, so start setting up your ads soon after applying your voucher.

What If I’ve Already Used A Voucher on My Account?
Use Another Account
The simple solution to save money is to use an additional account to run your ads. Along with running ads on my own personal Facebook account, I am also using my sister’s Facebook account as well as my girlfriend’s account to run ads, with their permission of course.

Neither of them have a need to advertise on Facebook, so I simply asked to set up some ads on their accounts, purchased $50 vouchers from Fiverr, and applied the vouchers to their accounts.

Create a Dummy Account
DISCLAIMER – It is against Facebook’s Terms of Service to own more than 1 Facebook account.
Doing so may result in both your main account and dummy account being banned. If you choose to set up a dummy Facebook account and you get banned, you are to blame, not me.
Another way you can utilize the ad vouchers is to set up a “dummy” Facebook account. Basically you create a new Facebook account using a fake name and fill it with fake information/interests so you can set up ads and enter in another ad voucher.

As mentioned above, this is against Facebook’s Terms of Service.
However, there are plenty of threads on the Warrior Forum of people who are running dozens of Facebook accounts with no issues. If you want to go this route, a quick search on the forum will show you how you can safely set up multiple accounts. But again, if you choose to gamble on Facebook’s Terms of Service and you get banned, that’s on
you.

DOES THIS METHOD REALLY WORK?
The simple answer, yes.
Everything I have out lined to you in this guide is exactly what I do to run successful and profitable ad campaigns on a daily basis.

If you were hoping to see screenshots of my PayPal accounts full of money, sorry to disappoint. I’m a fairly private person, so I don’t like broadcasting my revenue earnings like many marketers do. Having said that, I am willing to show you two modest screenshots of results I have achieved in the past few days alone by using the exact same steps outlined above. I’ll Say it Again – I blurred out the product names and vendors in the screenshots below because again, I do not want to appear that I am trying to promote another product to you.
Here is a screenshot from a list building offer I promoted from WarriorPlus:

Facebook page admin

I only promoted this offer for a couple days. As you can see, I sent 36 clicks to the offer, got two sales, and made $19.94. I paid about $0.22 cents per click when running the Facebook ad to this offer.
I spent a total of $7.92 on clicks and made $19.94 in commissions, equalling $12.02 in profits. That’s almost a 152% return on my investment.
Here’s a second screenshot from a traffic training offer I promoted from JVZoo:

Facebook page admin

In two days of promoting this offer, I sent 21 clicks to the offer, got three sales, and made $25.83. I paid about $0.38 cents per click when running the Facebook ad to this offer.

I spent a total of $7.98 on clicks and made $25.83 in commissions, equalling $17.85 in profits. That’s almost a 224% return on my investment.

See? It works! And, it’s extremely easy to put into action, even if you are new to affiliate marketing.
As I said before, the above examples are modest screenshots.
This may not look like a whole lot of money, but consider the following :

As I said before, I use my Facebook account as well as my sister’s and girlfriend’s accounts to run ads through. I am running close to 100 different ads at any given time.

If (for example) I’m spending an average of $8 per ad, but making around $25 per ad, that would mean I am spending around $800 to run the 100 ads, but am making $2500 running those ads.

If you were making $2500 each time you spent $800, how many times would you set up that system? You could promote 1,000 products, spend $8,000, and make $25,000 in affiliate sales. Please understand that these are hypothetical numbers, and I am not guaranteeing you will make that kind of money with this system. But do you see how powerful this simple system can be if you take action and continually test your ads?

Some ads will bring in tons of affiliate commissions for you, while others may not bring you any.
It all depends on you. It depends on how well you target your audience, and how solid of a product you are promoting.

You have to take action.
I have outlined the tools you need to be successful, but only you can make it happen!
I hope this simple guide has opened your eyes to the possibilities of generating easy affiliate commissions through Facebook ads.

If you’re familiar with setting up Facebook ads, my hope is that you had a couple “ah ha!” moments going through this guide. If you’re completely new to advertising affiliate offers on Facebook, I hope I did a good job explaining step by step how to pick offers, set up your ads, and be profitable doing so.
If you have any questions or need any help, please feel free to send me an email! To your success!