PVA Store Tips & Tricks #20

Section 1: Find A Company To Promote

What Is Affiliate Marketing?
What Is Affiliate Marketing?
When you market another person or company’s website in exchange for a commission, it is called affiliate marketing. This is exactly what I talked about in the
previous section.

Affiliate Marketing is marketing products or services for other companies in exchange for a commission. You are a virtual sales person of sorts. You don’t deal with inventory, customer service, follow up, or anything like that. You simply sell.

When you successfully get a customer to the business and make a sale (or lead), you get paid a commission. Simple as that!

Real Facebook Example:
Let’s take a look at an example! Below is a Facebook ad I found when I logged in.
Facebook Ads

Now you’ll notice that this ad is for a California Culinary school! Awesome! When you click on this ad, it goes to a page that looks like this:

Facebook Ads

Guess what? The person who made this ad for this company is an affiliate. What’s even better is they probably get paid somewhere around $10 per person that fills out this form!

They didn’t have to do anything except make ads in Facebook that link directly to this site in order to start earning!

What is an Affiliate Network?

You could try to go and find each individual website you want to promote on Facebook, try to setup a deal with them and then become their affiliate but that would take a lot of time (weeks).

This is where the affiliate networks come in.

Affiliate networks are companies that facilitate the “network” or relationship between the companies and the affiliates (you).

Finally, the other major benefit of the affiliate network is the payment terms. Affiliate networks usually pay their affiliates way faster than a direct company. Instead of waiting 60+ days to be paid (net 30 or even net 45), you can often get paid bi-weekly or weekly after a small earning threshold. For example, many networks will set you on weekly wires if you start generating $1000 per week or more in commissions.

So what does the affiliate network get out of all of this?

Affiliate networks are the best places to start in your affiliate marketing career. Even to this day, I still use affiliate networks for a majority of my business because it allows me to leverage my time as best as possible.

Applying For An Affiliate Network

So, by now, you hopefully understand that in order to make a lot of money using Facebook, you need to be a part of an affiliate network! I can’t say how important it is.

It can be a bit difficult to get accepted into an affiliate network (especially for people outside the US) when first starting out. At first, it might seem like a tough process, but if you follow the steps below, you should have no problem.

Risk Factor

To affiliate networks it’s all about one thing. How much of a risk are you to them? Think of the network that has 1000 applications of affiliates waiting for approval.

Because of the sheer number of scammers joining affiliate networks each day, the only way to stand out is to show them you’re not one of the scammers.

To Be Accepted…

To be accepted into a network, you must apply and talk to them about how you plan to promote the different companies in their network… which for most of you
reading this guide is going to be using Facebook social ads.

When you’re on the phone, the affiliate network is probably going to ask you how you plan to promote the affiliate offers, if you have any websites, etc.

Application

If you have no website, no worries either. Put something like Facebook.com in the website URL (since we plan to promote via Facebook) and explain in the comments section your plans to use Facebook as your main promotion medium.

Section 2: Who Will See Your Ads (Demographic Targeting)

Know Your Demographics
Now that you have picked your offer, you should always start by thinking about who will be interested in the product or service you want to market.

Targeting Options

Before I get into methods that you can use to find what demographics you can target, I want to outline the different targeting options that we have available to us in Facebook’s ad system so you can know what to think about when trying to find your demographic information.

1. Location – Target via country, state, or city.
2. Age – Target ages from 13 or older.
3. Sex – Male or Female
4. Interested in – (Male or Female) Helps to determine sexual preference.
5. Relationship Status – In a relationship, single, engaged, married (or “it’s complicated”).
6. Language – Target English speaking for optimal results when targeting English speaking offers, etc.
7. Likes and Interests – Essentially helps you to keyword target interests of certain Facebook users.

a. Check out the BONUS guides to see the top keywords and fan “like” pages to get an idea of the most
prevalent interests of Facebook users. Target specific groups of people based upon some of the more popular
things (find related products to sell) and make your ad about that, and you’ll have a really, really good
click through rate.

8. Education – College grad, in college, or in high school.
9. Workplace Targeting – Target the employees of a certain business like Walmart, Google, etc.
10. Connections – Target users or their friends who are (or are not) connected to your fan “like” pages, events, groups, and applications.

How Can You Determine Demographics?

Method 1: Quantcast.com

First there is http://www.quantcast.com. This is my quick and easy method to find what demographic will be your best bet to make money. Go to Quantcast.com and enter the domain name of the offer.Let’s say you are going to promote jennycraig.com. Go to http://www.quantcast.com/jennycraig.com/demographics in your web browser.

Looking at Quantcast’s results for JennyCraig.com provides the following results:

Facebook Ads
Facebook Ads?

As you can see the information that Quantcast provides is very helpful in starting your campaigns.

You’ll see an index number next to each statistic. This index number is a comparison among the web average. Anything over 100 is above average for that demographic, under 100 is below average.

Method 2: Ask Your Affiliate Manager!

I find that sometimes your affiliate manager will know a certain offer pretty well. Sometimes just asking your affiliate manager will provide demographic information that you would not have been able to get any other way.

Method 3: “Profiling”

Profiling is where you basically “guesstimate” what demographic would normally convert for an offer.

Section 3: High CTR Ads

Making ads that grab attention is essential for a successful campaign. The more attention-grabbing your advertisement, the more clicks (traffic) you get and the cheaper your traffic becomes. This results in higher profit levels and allows you to scale up a campaign to the huge 6 figures revenue per month level that I have talked about.

Structure of an Ad
Let’s talk about the structure of the Ad. There is the title or headline, the image (110×80 pixels max), and the body text.

Here are three sample ads.

Facebook Ads

Facebook Ads

Facebook Ads

These are all good ads. They are structured very well. Let’s break them down to understand how to make our own ads that will do well.

Image:
The image of the ad is the MOST important part of the ad. This is because the image is what grabs the user’s attention away from the normal browsing experience while
on Facebook. Ads without images tend to underperform compared to those ads with images. But what image will work best?

It’s impossible to tell exactly what type of image will bring the most clicks. You really need to split test multiple images. Here are some guidelines to find the best types of images based upon what has worked REALLY well for me:

♦ Use Amateur Looking Photos
♦ Use Shocking Images
♦ Use Celebrity Images
♦ Use Localized Images
♦ Remember: Don’t use plain and boring images.

Test Multiple Images
Just like I mentioned a little above, you never know what will do well for your particular campaign. You really need to start by testing 3-4 images and keep the winner.

Using Similar Images
Once you find an image that works well, make sure to not just run that one image. This can lead to a thing called “banner blindness” which I will touch on later in this guide.

Instead, once you find a good image, try to find a similar image! Here is a great example of two images for the same ad that would do equally well:

Facebook Ads Facebook Ads

Notice how they are essentially the same type of image? They are amateur looking photos with dads holding their new babies.

Ad Copy
The ad copy is also very important for a good, attention-grabbing ad. While the image pulls in the users eyes, the title and body text are what cause the user to click onto the ad and ultimately convert into our next paycheck. ;)

Here are some types of headlines that have worked well:

♦ Ask a question
♦ Testimonial Style
♦ Include Special Characters
♦ Appeal to User’s Intelligence and Self-Esteem
♦ Call Out User Attributes
♦ Use Action Words

Section 4: Bidding Strategy

Bidding:
Facebook allows you to do both CPC (cost per click) and CPM (cost per 1000 impressions) advertising. The major difference here is obviously the CPM model does not guarantee that your ad gets any clicks and yet you still have to pay. The upside to the CPM model is that you can get clicks for cheaper if you have an ad with a good click through rate because you can get a ton of clicks and still pay the same set price.

CPC Bidding
I recommend you always start with CPC bidding when you start a campaign. CPC ads give you a guaranteed maximum price that you’re willing to pay. By knowing your target demographic and what the average EPC is, creating profitable ads is not very challenging. Simply bid below the EPC and you’re practically guaranteed a profit.

CPM Bidding
CPM bidding is really the way to scale to huge volume. Think about it… if Facebook gets a guaranteed amount per 1000 impressions, they would prefer it over CPC ads, which only guarantee that Facebook is paid once there is a click on the ad.

Daily Budgets:
Your account will start with a small daily limit (around $50). If you are constantly spending the full maximum spend of around $50 per day then Facebook will automatically raise your allowed spend up to $1000 per day in increments of $250 or so.

Competitive Analysis Because We’re Not Marketing Experts
So now we have our affiliate network, offer (company) that we will promote, and a place to promote the offer. And… now we know how to write effective ads. However, I’m all about shortcuts to help speed up the profit process.

If you see an ad on Facebook, chances are, it’s making money for the person running the ad (unless it’s a huge brand like Coke,etc). Therefore, we’re going to start looking for ads that we can potentially imitate for the offer you have decided to promote. To do this, click the “More Ads.” link under the ads on the right hand side.

Facebook Ads

Not Seeing the Ad You’re Looking For?

If you’re not seeing the ad for that offer, the problem can be that the offer is not targeted to your age group, location, etc.

So, if you’re really looking to find an ad that is similar but can’t find one, then you need to register a few more profiles.

Found Your Ad?
So now that you have found the advertisement that is similar to your offer, you’ll want to save the ad.

Right click on the ad image and click “Save Image As…”

Then, open up notepad or Microsoft Word and copy and paste the headline and text from the ad so you can reference it later again.

Modify the Facebook Ads
So you have your sample ad, your offer link, your affiliate network, and you’re ready to go!

The main way you can make modifications to the ad copy is by changing the headline and finding an image.

I recommend that you make at least two to three variations of the ad copy by modifying the headline and finding at least one other image

Section 5: Making Your First Campaign
In order to start your first campaign you need the following:

1. Your offer (affiliate) link.
2. Your Ad Copy.
3. A Facebook Account.
4. Your Demographic Information!
5. Desire to make money online!

Get Your Facebook Advertising Account:

Simply login to your Facebook account (or register a free account at Facebook.com) and click the “advertising” link at the bottom of the page.

Facebook Ads

After you have clicked advertising you can click the green button “create an ad.” This will enable you to begin advertising on Facebook.

Create Your Ad:

Basically now, it’s all just plugging in data.

Facebook Ads

Facebook Ads

Facebook Ads

Section 6: Maximizing Your Campaign Potential
So now you should have done the following:

1. Applied to all the affiliate networks and been approved to at least one.
2. Found the affiliate offer (company) you’ll be promoting
3. Found the demographics for that offer
4. Made your advertisement(s)
5. Discovered the EPC of the offer and set your bids accordingly
6. Had your ads approved

The Importance of Click Through Rate
If you have a low click through rate (CTR), your ads will start to see less and less impressions until they stop receiving impressions altogether. If your ad has less than 0.01% click through rate, you really need to work on creating a better ad.Depending on the ad, you should really try to shoot for around 0.1% or better, although that’s not always possible.

Making Your Ads Profitable:
So by this time, you have your ads running. You are either making profit or you are unable to get your ads to run at a profitable cost per click level.

1. Find a new image.
2. Switch bidding model.
3. Use some of the tactics in the “Upper hand” section below.

The Upper Hand – Techniques to Blow Past the Competition

This is my personal favorite section. These are all techniques to expand profits, expand click volume, and more. If you’re having issues with profitability, first try and use the techniques featured above. After you test those methods, use the methods below.

Facebook Ads Manager Sidebar Walkthrough:

After you have it installed, login to your Facebook account and open it in Firefox by going to View>Sidebar>FB Ad Manager

Facebook Ads

Upon doing so, the sidebar will open on the left, next to the website you have open

Facebook Ads Facebook Ads

Enter the campaign name and budget
Facebook Ads

Put in the URL (It automatically adds subIDs! Just choose what number you want to start from)
Facebook Ads

There is absolutely no better or faster way to create a ton of ads so easily. By split testing so many different images, texts, and targets you’re going to quickly and easily find the best ads for your campaign.

Facebook Ads

Set the location you want to target
Facebook Ads

Set the gender targets
Facebook Ads

Set the age or age group targets
Facebook Ads

Set whether you want to target people who are having their birthday (primarily used for birthday related offers or ad copies that mention the user’s birthday)
Facebook Ads

Set what keywords to target
Facebook Ads

Set education levels to target
Facebook Ads

Set workplaces to target
Facebook Ads

Set relationship statuses to target
Facebook Ads

Set sexual orientation to target
Facebook Ads

Set languages to target
Facebook Ads

Set whether to bid CPC or CPM and input your bid
Facebook Ads

Set the ad naming format – This is really cool. I typically set things up like this: img{img} txt{txt} {age} {gender} sub{sub}

Facebook Ads

Another great feature is that whenever you have all the ad settings setup, you can save them as a file. Much like you save documents in a word processor that can be opened up and edited later, you can do the same with this tool. This really is another great positive that makes this tool indispensable as a time saver.

Facebook Ads

Facebook Ads Conclusion

So now you have a huge head start with using Facebook ads and should be able to make a successful campaign if you follow these guidelines and keep pressing through the failures!

Facebook is a big traffic source that can be difficult at first but once you have it down, you can make huge money. So get going already!

Best & Warm Regards,
Admin
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