PVA Store Tips & Tricks #23

Introduction

Facebook Page

So sit back, grab some coffee and get ready to read through this report and take action… Now before I reveal my exact blueprint, I want to give you a brief overview of CPA marketing…. CPA stands for Cost Per Action/Acquisition. To run a CPA offer, you have to apply to a CPA network. There are so many CPA networks out there but I recommend PointClickTrack, MaxBounty and Neverblue. To apply, all you have to do is go to their website, click on “Become a Publisher” and fill in your necessary details. Click on the PointClickTrack link about to sign up under me and you’ll have a better chance of being approved because I have spoken to them. Most networks allow Facebook traffic so when you apply just let them know that you will be running offers from Facebook pages as well as some email traffic. A few CPA products make a whole module on how to be accepted into CPA networks but it really isn’t necessary. If you follow what I explained above, you’ll be ready to rock ‘n roll! Once you have been accepted, you can search through their CPA offers and choose which ones suit your community the best. Don’t worry, I’m going to shown you how to select the best offers in this report ;)

Now I don’t know about you, but I am NOT a fan of SEO. Backlinks, high PR links and link pyramids give me the chills, which is why I prefer to focus my attention on social media marketing. Specifically Facebook! Facebook pages allow you to build up a community which can be monetized a number of ways.

I’ve spent A LOT of time and money working on what works and what doesn’t. The mistakes I have made were really expensive, but I truly believe that mistakes guide you to success, as long as you learn from them. There has been a lot of hype around Facebook marketing and selling t-shirts. Not to say it doesn’t work, I’ve had some successful campaigns myself. With the right community, they’re a goldmine. I just prefer to focus my attention on CPA as it can be EASY money,and who doesn’t want to earn money easily?

So with that said, I’m going to show you exactly how you can make consistent daily income with CPA offers, without wasting any time or money like I did. Here are some screenshots from one of my CPA network accounts to get you excited about taking action… Check the dates, they’re all recent!

(The CPA network doesn’t show a list of daily earnings so I have selected random dates from the past couple of months to show you how well this works!)

Facebook Page

Facebook Page

Below is a screenshot from one of my really small pages, as you can see that’s not bad for a daily post!

Facebook Page

Selecting a Facebook Page Niche

Alright, let’s get started! The first thing you need to do is select a niche for your page. There are 2 different ways you can approach this, so let me explain. The first way is to find a CPA offer from your network and build a community around it. What do I mean by this? For example, let’s say your CPA network has a second amendment offer that is converting well. Always ask your affiliate manager about what is converting well and they will always help you. Second amendment belongs in the gun niche, so if you want to promote this offer to a targeted audience, you would build a “gun” page or a “gun rights” page. Another example would be if you found a dog offer that was converting well, you could build a “I love dogs” page and run the dog offer to a targeted audience. The second way is to build a page in a “general” niche. What I mean by a “general” niche is a niche that may not have a targeted CPA offer. For example, lots of people have pages for celebrities and obviously there aren’t many targeted CPA offers for this.

For these niches, I advise going for a sweepstakes offer. Almost all networks have a lot of these offers. The ones that generally work well are the “Win a $5000 Cash Prize” or “Win $10,000 in Cash” offers. To find these offers, once you are logged into your CPA network account, go to the offers page and look for the “Sweepstakes”category. General niches tend to be cheaper to build, however there are exceptions. When looking for offers, look for the ones that have a high payout that are preferably email submits. Now you are probably wondering how to build these pages up so that you can run offers to them… Don’t worry, I explain that part later in the report.

List of Targeted Niches:

 iPhone page (iPhone CPA offer).
 Dog page (Dog CPA offer).
 NFL Team page (NFL jersey giveaway CPA offer).
 Gun page (2nd amendment CPA offer).

List of General Niches:
 Celebrity pages
 TV show pages

For now, let’s start our first Facebook page…

Setting Up Your Facebook Page

Setting up a Facebook page is going to be our first step in this process.
We need a page to run offers to, so go ahead and click here to begin: https://www.facebook.com/pages/create
The link above will take you to a page like this:

Facebook Page

Click on “Brand or Product”.

Facebook Page

Select “Website” from the drop-down menu, name your Facebook page, check the Facebook Pages Terms bubble and click on “Get Started”.

Facebook Page

Fill in a description, and follow the steps (add a profile picture etc).Once you have done that, you will need to add a cover photo to your page.What I have found works best is if you just Google image search “{insert niche here} cover photo”.

Facebook Page

Select one and upload it.

Facebook Page

You should now have a Facebook page with a profile picture and cover photo but no content.What we want to do now is find about 10-20 images from competing Facebook pages.Go to your Facebook search bar and search for your niche.So for this page, I would search for “Eminem” in the search bar and select a competing page.Find 10-20 images and save them to your desktop and upload them to your brand new Facebook page.I’m now going to teach you how to build your community.I’ll explain the promotion strategy I use later on in the report.We’ll get there… I want to be 100% certain you have got the basics down!

Growing Your Facebook Page

This is when things start getting fun! You are about to start building your own community in your specific niche!There are numerous ways to build a community, some free, some paid.Let’s start with the obvious one, which is building your community through Facebook Ads. Paid Method #1:To get started with an ad, go here:
https://www.facebook.com/ads/manage/ Click on “Create an Ad” in the top right hand corner.

Facebook Page

Click on “Page Likes”…

Facebook Page

Next, type in your Facebook page name and select it when it appears as shown below…

Facebook Page

Upload a new image that you think will catch someone’s eye. An image is incredibly important when testing ads.

Facebook Page

Type in a headline. I find a simple headline works the best, something like “Love {insert niche here}?” works well.Next you need to fill in your ad copy. You can either have something simple such as (“Like” Us Now!) Or something longer such as (“LIKE” this page NOW if you are a real Eminem fan!) Uncheck “Sponsored Stories”.Click on “Show Advanced Options” and uncheck “News Feed”. I prefer to run Right Column ads for growing my pages.

Facebook Page

I like to select “United States” as my location because CPA offers mostly allow US traffic, however there are quite a few CPA offers that allow United Kingdom traffic too so you can target the United Kingdom if you want.I also like to make my minimum age “18” because lots of CPAoffers only allow 18+ traffic. You can leave “Gender” as “All”.Under “Interests”, search for something related to your niche. I like to keep my audience between 4 and 5 million. That seems to be thesweet spot that works for me, however you can go higher than that.Try to keep 1 interest per ad.If you have a whole bunch of interests for the same ad, you won’t know which interests are driving the cheap likes.If you have 5 different ads running, each with one interest, you can see which one is performing the best and then scale that ad!

Facebook Page

Set your budget to $5 per day to start off with, you can always increase it if you have a large budget but $5 per day keeps your Cost Per Like nice and low.Select “Run my campaign continuously starting today”.Finally, select “Bid for Page likes” and then click on “Place Order”.Your ad will now be reviewing by a staff member on Facebook.

Facebook Page

There is another very effective paid method that will be revealed in the last module.For now, let’s move onto the free methods…

Free Method #1

The first free method I am going to talk about for growing your Facebook page is referred to as “Share for Share” or “S4S” as it is known in the Facebook community.The idea behind this is to find a page in the same niche or similar niche to you and message them asking for a “Share for Share”.The first thing to do is to search for a page in your niche using the Facebook search bar.

Facebook Page

Select a page with a good number of likes and engagement.

Click on “Message”.

Facebook Page

Type a message to the page’s admin asking for a “Share for Share”.

Facebook Page

These types of deals with other page owners an excellent way to get free likes to your page!

Free Method #2:

The idea behind this method is to go into groups on Facebook that are specifically created to find content creators and “Share for Share” (S4S) opportunities. Here is a list of active ones for you!

https://www.facebook.com/groups/133714830047961/
https://www.facebook.com/groups/328696077273853/
http://www.fanpagetrade.com/forum/
https://www.facebook.com/groups/ccfinderandpageexchangegrp/
https://www.facebook.com/groups/Zaid.Waseem/

Some of these groups have over 17,000 members! So your chances of finding a page in your niche is really high…You can also just search for similar Facebook groups using the Facebook search bar.

Free Method #3:

This method involves commenting on posts from other pages in your niche. This is really effective when outsourced, because they do all the work for you, however it can be done by you if you have the time…
All you have to do is change to using Facebook as your Facebook page as I have shown below…

Facebook Page

Now that you are using Facebook as your page, search for pages in your niche and “Like” them. I would recommend liking as many as you can (10-20).Now click on “Home” and you will see your News Feed is filled with content from the pages you have just liked. Scroll down through the content and comment on each post you see saying something like “Like us if you love Eminem” or “Like us for Eminem giveaways!”.As I said, it’s easier to outsource this because the work can become quite tedious. Now let’s move on to what content you should be posting!

Content Generation is Key

There are lots of different opinions of what works and what doesn’t.I am going to give you the same blueprint that has been working for me.The first thing that is important is to find out when most of your fans are online.(This option will only be available once you reach a certain number of people, so new pages won’t have this feature immediately).

Facebook Page

So once you have a bit of an audience, click on “Check out the new Page Insights”. The example above is from one of my smaller pages that has been doing really well with CPA offers.Next, click on the “Posts” tab. Here you can see which days you get the most fans online and which time of the day they are the most active.

Facebook Page

I usually schedule content every 2 hours from the time when the traffic starts rising to when it starts decreasing again.I normally do about 4 or 5 posts per day.So now you are probably wondering where you should get your content from, right?Well, it’s pretty simple. You just have to search for pages in your niche using the Facebook search bar and then scroll through their posts to see which posts get good engagement from their fans.Since the page you are looking at is in the same niche as you, your fans will respond to the same content that their fans respond to.Let’s call it “engagement-jacking” ;)I also like to ‘sprinkle’ the odd viral image into my content strategy.

What do I mean by ‘viral image’?
Something similar to the image below, an image that evokes a response out of the viewer.

Facebook Page

Below is a post from one of my small pages that got over 4,500 shares!

Facebook Page

One more thing, call-to-actions are INCREDIBLY important for any kind of Facebook page success. If you don’t know what a call-to-action (CTA) is, it’s when you are literally calling your fans to take some sort of action on your post.It could be asking for a share, comment or a like.Below are some examples…

“Share if you agree…”
“{Insert question here}, do you agree? Comment below!”
“Like if you love {insert something related to the post here}!”

Comments and shares are the best, likes aren’t weighted as much as they used to be.

Also try and mix up your post types. Post images, ask questionsand use hashtags. Facebook responds to post diversity!

Choosing CPA Offers

Now it’s time for us to choose an offer to promote to our community.Which CPA offer should I choose?
A good idea is to check your competitor’s pages and see what kind of offers they’re running (if they are running any CPA offers).An excellent resource for searching which networks have which offers is www.offervault.com If your page is targeted towards a specific offer (for example a second amendment offer would be awesome for your gun page, or a dog collar offer for your dog page), then it is pretty simple to find an offer. Another example of a targeted offer would be a NFL Jersey Giveaway CPA offer if you have sports pages. However, it can be tricky to find an offer to run to your pages in a more ‘general’ niche.
What has been working really well for me are the “Sweepstakes” offers. They generally offer a cash prize and all your fans have to do is enter their email address.Log into your CPA network account, click on the “Offers” tab and look for the “Sweepstakes” category. From here you can see the best performing offers.
Now, the best way to run these offers to your pages is through your own domain.In the next section, I’m going to show you step by step how to set up your domain and hosting account.

Setting Up Your Hosting Like a King

Go ahead and purchase a domain if you haven’t got one already.
You can purchase one targeted towards your page:
(http://eminemfanaticsblahblah.com/)
Or you can do something general like:
(http://everydaydealsblahblah.com/).
My favorite domain registrar is www.namecheap.com (no affiliatelink).
Once you have logged in, hover your mouse over “Domains” and click on “Registration”.

Facebook Page

Search for your domain name that you want to purchase to see if it is available.
As you can see below, “eminemfanatics.com” is available.

Facebook Page

So go ahead and follow the steps to purchase the domain name you want…Once you have purchased your domain name, go ahead and sign up for hosting.I personally use HostGator (http://hostgator.com/). You will be fine with just choosing their baby plan ($9 or so per month). Once you have signed up with them, check your email for your account details. Log into your account here: (http://yourdomainhere.com/cpanel/).
Scroll down until you find “Addon Domains”.

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Fill in your new domain name in the “New Domain Name” box, press tab on your keyboard and the next two boxes will be filled in automatically.Type in your password of choice and click on “Add Domain”.

Facebook Page

Now, go back to your NameCheap account… (It’s almost done I promise) Next, hover your mouse over “Hi (your username)” and click on “Manage Domains”.

Facebook Page

Next, click on your domain name from the “Manage Domains” page.
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Click on “Domain Name Server Setup” in the left panel.

Facebook Page

Click on “Specify Custom DNS Servers” and insert your DNS name servers found in your HostGator welcome email.Save it…Now your domain is hosted on your HostGator account!

Setting Up a Redirect

Now if you purchased “Presell Crusher”, you have the option to direct link or opt them into your list and then monetize them through your list. (Skip this section if you purchased Presell Crusher).Check out the “Cashing In” module to find out the difference between direct linking and monetizing through a email list.
Below is how to set up a redirect to direct link to your CPA offer. If you didn’t purchase Presell Crusher but still want to, click here…Log back into your HostGator account…Look for “File Manager” and click on it.

Facebook Page

Select your domain from the drop-down menu and click on “Go”…

Facebook Page

As you can see above, I have a domain in the gun niche, so I’ll use that as an example for the rest of this section.
Click on “New Folder”.

Facebook Page

Name the new folder something along the lines of “win” as shown below.

Facebook Page

Go into that new folder and create a “New File”…

Facebook Page

Right click on “index.html” and then click on “Code Edit”.

Facebook Page

Now this is where we create our redirect… Go ahead and type the code below into the index.html file and replace “CPAOFFERURL” with your affiliate link for the offer you are promoting…

Facebook Page

Click on “Save Changes” in the top right hand corner!Now you have successfully set up a redirect that you can promote to your pages!The URL you will use to promote will be:http://yourdomainname.com/win/
If you purchased Presell Crusher, follow the instructions below!If not, skip to the next section. Log into your HostGator account and scroll down until you find “QuickInstall”.

Facebook Page

Click on “WordPress” from the sidebar.

Facebook Page

Click on “Continue”…

Facebook Page

Select your domain name from the drop-down menu, fill in your desired username and click on “Install”. Wait for it to install and it will give you your username and password, as well as a login address
(http://yourdomainname.com/wp-admin/).So go ahead and log into your WordPress dashboard.

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Hover your mouse over “Plugins” and click on “Add New”.

Facebook Page

Click on “Upload”.
Find where you downloaded the Presell Crusher plugin to, double click on it and click on “Install”.

Cashing In

So now you should have a small audience on your Facebook page as well as a redirect set up.That’s all we need to start making some money!The next step in the process is to go to your Facebook page, which should be populated with posts already.Now it is time to make your first promotional post! Woohoo!There are two different ways to make money with CPA and Facebook that I use…1. Direct Linking (Faster ROI).2. Opt-in -> Email Follow Up Series (Slower ROI but better in the long-run).Direct Linking The first method I am going to explain is “Direct Linking”. Direct linking is when the URL posted in your promotional post redirects the user straight to your CPA offer. (We set that up in the previous module).This generally gets you a faster ROI than opting a user into your email list.

Opt-in

The second method is opting the user into your email list and then creating a follow-up series promoting CPA offers. I use Presell Crusher to get my users to go through a “yes” sequence and then opt-in my users.
I then set up a follow-up sequence, which promotes different CPA offers relating to my niche.In order to opt them onto a list, sign up to an autoresponder service such as Aweber.com or GetResponse.com. These services will host your email list for you and will allow you to send emails to that list.

Facebook Page

See how I managed to grow my email list over a few days. I can email them new offers whenever I want!
So the URL you use in your promotional posts will either redirect the user straight to your CPA offer, or you can use a plugin such a Presell Crusher to opt them into your list and monetize them that way.The choice is yours There are two different formats I like to use for my promotional posts. I like to mix up the formats every few posts so my fansdon’t get used to my promotional posts and will therefore read them.

Format #1

Want to Win a $5,000 Cash Prize?
“LIKE” and “SHARE” – Only a Few Spots Left!
Enter HERE >> http://yourdomainname.com/win/
(Image related to your niche will be used for this post)
You can see an example of what I mean below.

Facebook Page

Format #2

Upload the image, add a call-to-action (CTA) like I have below, and under your call-to-action, enter your promotional text.

Facebook Page

The domain above isn’t registered in my name, I’m just using it as an example.This format uses a ‘step by step’ format. You list what the fan needs to do in steps. I have included an example below.I like to include a call-to-action as the first step and then the URL in the second step.

Facebook Page

Here is a list of special characters (such as the stars) for you to download, CLICK HERE.

Setting Up a Follow Up Series

A follow up series is when you set up a number of emails to go out automatically to your new subscribers.
So every new subscriber you get on your list is automatically going to receive the emails you set up in the follow up series. Once a follow up series is set up, you can leave it and focus on generating more leads! Once you have signed up to AWeber, log in and click on “Create and Manage Lists”.

Facebook Page

Click on “Create a List”

Facebook Page

Depending on what offer you are promoting, try and make your “From” Name something to do with the offer as I have shown below if you were promoting an iPhone 5 offer.Fill in your details and click on “Save Settings”.

Facebook Page

Once you have created your list, click on the “Sign Up Forms” tab.

Facebook Page

Click on “Create Your First Sign Up Form”…

Facebook Page

This where you can setup your sign up form and get the code to insert it into your squeeze page or Presell Crusher.Once you have set up your sign up form, click on “Messages” and then “Follow Up Series”.

Facebook Page

Click on “Create your first Follow Up”.This is where you can write your first email follow up.
Make sure you have inserted a CPA offer into the first email you send out because it generally has the highest open rate.You can just use the redirect link we set up earlier or you can shorten the link using a free service such as bit.ly!

I have given you an example below!

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Click on “Save” and then on “Next”.
On the next page click on “Save & Exit”.

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Now it’s time to create our second follow up email.

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As you can see above, our first follow up email is scheduled to send immediately after the user opts into our list.
Go ahead and click on “Create a Follow Up” again.

Facebook Page

Type your second follow up email and click on “Save” and then “Next”.I usually separate each email in the follow up series by 2 days as you can see below. Go ahead and click on “Save & Exit”.

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As you can see below, the second email will automatically go out to the new subscriber 2 days after the previous one.

Facebook Page

You can literally take this to as far as you want.You can build up a 30 day follow up series, promoting all kinds of different offers associated with your niche!

Top Secret Promotional Method

Alright, so hopefully you’ve read through all the content in the report so far.I have a confession to make though, I saved the BEST for last!Yeah, it’s true.This method could probably be sold as it’s own report, but to show my appreciation to you, I’m going to give it to you for free…So let’s get to it! The idea behind this method is to message other page owners and ask to purchase a post on their page. The best thing to do when using this method is to find a CPA offer that is targeted towards the page you are going to purchase a post on. The fans of that page will most likely have never seen a similar promotional post and this is exactly what we want, insane conversions!I’m going to break this method down into steps for you…

Step 1

Go to http://www.pagedatapro.com/
This is an amazing resource for finding the top pages in different niches.Type a keyword into the search bar and click on “Search”.

Facebook Page

The website will automatically rank the pages in descending order for you.Open between 10 and 20 of the results (I just open them in tabs).

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On each page you open, click on “View”.This will open the Facebook page up in Facebook.

Step 2

Click on the “Message” button on their Facebook page.

Facebook Page

Type them a short message asking them if they would be willing to sell you a post on their page.

Facebook Page

Not every page will reply, but the ones who do, often don’t know the value of their pages and will sell you a post for close to nothing!Now if you have done any CPA marketing in the past, you will know how big iPhone offers are. Most CPA networks have at least one iPhone offer.The beautiful thing about this method is you don’t have to build up your own community, you can use someone else’s hard work and you can promote TARGETED offers to their pages for a HUGE ROI!

Step 3

Ask the page admin for a screenshot of their demographics of their page.You want to make sure that the large countries of their page matches up with your CPA offer. For example, let’s assume you want to promote an iPhone 5 CPA offer…Check which country the advertiser wants traffic from. Most CPA offers want US traffic.So when you ask for a screenshot of the page demographics, make sure the top country is the US.
If you can find a page full of US fans, and you promote a targeted US CPA offer, you are literally sitting on a goldmine!You can literally make a 500%+ ROI!

Here is an example:
Your purchase a post on a big iPhone 5 page, you go to your CPA network and set up a redirect or opt-in form (squeeze page). If you choose to opt them onto your list, in this example, you could put them through a follow up series with related Apple giveaways.

***TIP***

I like to opt them into my email list when using this method. You are basically paying for a post on someone else’s page, and whoever opts in is now available to you at ANY TIME! You own their email address!
You can send different offers to these people on your email list at any time you want, without buying another post and make money…This will allow you to make money from sending an email any day you want. If you want a fast ROI and choose to direct link when doing a promotional post on another page, you can use your extra cash from your return on investment to build your own pages!