Facebook PVA Store Tips & Tricks #44
Facebook Pan Page Clothing Company WebsiteTraffic
1. Setting up social media sites
Once you establish your clothing company name, brand, and have somewhat of an idea of your target audience you will need to start sending them to your site. Word of mouth is great but its 2012 we need to hit the internet.
Since you are most likely on a budget lets hit the free publicity and start with http://twitter.com ….
Sign up with a name closely related to your clothing company like ours below @prksandrec (Parks
and Recreation Clothing) and develop a nice bio with the url to your site listed.
Next step in the twitter world is start following other clothing companies, friends, people in your area, and basically anyone you want on your timeline using the search bar at the top.
I will get into twitter lingo and how to develop useful tweets to gain attention and followers later on.
Let’s move onto http://facebook.com …
Go to Create a Page on Facebook.
Choose Brand or Product and put in clothing and your brands name
Simply put together your page with some pictures representing your brand to get people to recognize you. (below)
You might not have anything now but start developing your logo and as you do photo shoots make them known. I will get into facebook promotion later on as well.
Work on developing your bio adding your website, details, mission, and contact info. This is all important stuff.
Work on developing and creating an ad to drive traffic to your site. If you haven’t picked up the Facebook Vault do so today. It shows you how to drive traffic using a fan page and convert.
Next thing we are going to set up is our hootsuite account Let’s go to http://hootsuite.com
Sign up and go through your trial membership. I suggest you sign up monthly to the $9.99 account just to get the most out of it with google analytics and being able to get another user on the account with you if you have a partner with your clothing company.
Now you can link your facebook pan page, your twitter and personal facebook all in one shot and have it on one screen
Start typing your message at the top and then click all your social networks to the right.
You can auto schedule your message for each social network or you can manually schedule them Auto schedule is an automatic time and date that hootsuite’s programmers developed that will automatically display your message at that time/date.
If you do it manually you can pick a day and time and just copy and paste the message to make it easy (below)
Don’t be afraid to add links, pictures, and also use the bulk messaging feature to schedule 50+ messages at a time.
Make sure you go mobile on all these websites if you have a smart phone.
Go to the app store (iphone example) and search for another great site “Instagram”
Click on the app Instagram and download the app and sign up for a personal account and an account for your clothing company if possible (or you can have either partner run the company account)
Once installed build your profile and bio and start following clothing companies, fashion gurus, and anything that can possibly help your brand as well as what you’re interested in seeing.
Example of our clothing companies bio page
Post pictures of places you are going, drawings, art, sneak previews of clothes, other people wearing your gear, and keep your fans interested.
Example of our newest release we posted!
With all that said. You should be on your way to making new fans getting customers making extra money and setting yourself up to start gaining more traffic.
‐don’t lie, stay true to your brand
‐post regularly and put out good content
‐make sure you put links to your website in messages
‐don’t focus all your time messaging, start scheduling
‐interact with fans/customers/potential buyers
‐ask for feedback/suggestions and use it if necessary
‐do something with your clothing company daily
‐don’t just sit around on the internet…hit the street and make your company known
‐tell everybody you know about your site and all your networks to follow
‐Make business cards and when you speak to anyone bring it up and give them a card
Running a clothing company is a fun business that shouldn’t be too stressful. Developing clothes people will wear is one thing but if no one knows about it no one can buy it. Do your homework on brands like Benny Gold, Diamond Supply, Pink Dolphin, Doing Everything Different, Stussy, and all the greats that have made it and understand they have been in the game for 10+ years most of them or they have a big name investor/friend who has helped them grow faster than the norm. Take your time developing a good foundation for the company. Set some goals and look to start reaching them. When it comes to making money get your clothes made right! Don’t sacrifice quality just to get a few more bucks because you want this to be long term.
If you have any questions feel free to send me (Bobby George) an email at firstname.lastname@example.org and be sure to grab my other guides and products that may help you in your business.