PVA Store Tips & Tricks #22
PART 1: WHAT IMAGES WORK BEST?
That’s an easy question to answer, as there are three distinct groups of images that will pull in more traffic than any other images…
This is, by far, the most productive group of content in terms of generating traffic online. Men are visual animals, they love to look at pretty women. Many women like to look at photos of sexy women as well, both to get ideas for how they want to look, and just to enjoy their beauty. Traffic gained from sexy women photos can be directed to any male-related blog or website, as well as CPA offers for dating websites, “how to meet women” ebooks, “male enhancement” products… basically anything appealing strongly to men.
Sexy women photos are also easy to segment into niches — blondes, brunettes, redheads, swimsuit models, fitness models, “girl next door,” athletes, etc. As well, you can segment into professional photos vs. “self shot” photos (where the woman is taking her own picture in the mirror — also known as “MySpace photos”).
If you’ve been online for any amount of time, you’ve seen how people will pass around photos of dogs, cats, birds, hippos, elephants, whatever, especially if they’re baby animals. People love animals and they love to look at their photos, it’s like going to a zoo without leaving home.
You can tap into this by segmenting to a particular animal, like dogs, or subsegmenting to specific breeds. This traffic responds well to information products such as training guides for the particular animal, as well as breed-specific items (“I Heart Dalmatians” paraphernalia, etc.).
Memes and Funny Photos
Close behind the animal photos are memes and funny photos. A meme is a photo, video, audio, saying, etc. that quickly takes on a life of its own online. Famous photo memes include the “Philsoraptor,” the “Ehrmahgerd” girl, “Ridiculously Photogenic Guy,” “Overly Attached Girlfriend” and more. Google any of those and you’ll see what they’re about. Sometimes it’s obvious why funny photos become memes, other times it’s baffling. And it’s almost impossible to intentionally create a meme, most are accidental. But when you can produce a meme, it’s like catching lightning in a bottle.
Funny photos are generally easier to come up with than memes, it’s as easy as putting a funny caption on an otherwise normal photo. The key is, well, they have to be funny. Some people can crank out funny photo captions effortlessly, while others just fall flat on their face with it. If you go this route, be sure to run your captioned photos by some friends who can give you an HONEST opinion as to how funny they really are. Your friends may come up with funnier captions, which will help you out.
Don’t think that you’re limited to sexy women, cute animals and funny photos. Think about the niche you’re targeting and find compelling photos that apply to that niche. Use pictures of the sights of Mexico if you’re gathering traffic to send to an offer for trips to Mexico, or shots of classic car engines if you’re selling auto parts. Anything that will appeal to your target market can be used! You just need to keep in mind the interests of your target market and how they apply to what you’re selling.
PART 2: FACEBOOK
Facebook is the traffic king right now. With around 800 million people using it, it’s a frickin’ beast. You probably have a Facebook page yourself, on which you post your thoughts and miscellaneous personal facebook photo, or stuff connected to your business. You use it to reconnect with old friends and family, as well as to make new friends with the same interests as yourself. And you share things your other Facebook friends post, funny photos of cats and such.
If you don’t, you should put this guide down, go to Facebook right now, and open an account. I’m not going to walk you through this, it’s not hard and this is not Facebook For Dummies. Get on there and start exploring. Go buy Facebook For Dummies if you want it. Just get on there and get familiar with it. You’re going to be left behind, otherwise.
What Is The Difference Between A Personal Page And A Fan Page?
Your personal page is where you post your status updates — what’s on your mind, what you’re doing, what you’re eating, etc. It’s the place your friends see, and you see their personal pages. It’s the place where your posted photo albums are available, where the photos and videos you share are seen by your friends. Whatever you post or share on your personal page will show up in your friends’ news feed when they go to Facebook.
A fan page is different from a personal page in a number of ways. First, a fan page does not have friends, it has LIKEs. When a Facebook user clicks LIKE on your fan page, your fan page gets listed in their LIKEs list. Then, when you post something to your fan page, your post appears on the walls of all those who’ve LIKEd it (in theory — more on this later). The post will contain a link back to the original post on your fan page, so those friends can visit it and then (hopefully) LIKE it.
How To Create A Fan Page
Creating a Facebook fan page is very easy. I’ll give a runthrough here, showing the most important parts. Some details, like inserting a profile picture, are left for you to do later, as they’re done the same way as you would for your personal Facebook page. First, go to http://www.facebook.com/pages/create.php and you’ll see this:
Facebook gives you 6 different overarching categories within which to open your page. Click on the one that’s most applicable and you’ll get a form for picking a specific subcategory and naming your page.
Often, there won’t be an exact category/subcategory you’ll fit into, in which case you need to get creative. For example, if you were creating a fan page about a specific actress or actresses, you might pick Entertainment as category, then Magazine as subcategory. If you’re doing a page that will be promoting a specific website or product, you could pick Brand Or Product. Then, either select the subcategory that the product fits in or just pick Website as the subcategory, as I did for this example. Type the name of your website, click your agreement to Facebook’s Pages Terms, and click the “Get Started button”.
The first step is uploading a profile picture. You SHOULD do this, but you don’t have to do it immediately. You can skip it and come back to that later, as I’m doing in this example.
Immediately after, you have the opportunity to type a description of your page, plus add a link to your website. If you’re using the page to directly promote your website, then you SHOULD enter your website address.
There is also a yes or no question, “Will this Page represent a real business, product or brand?” Your answer to this question will determine whether or not your page shows up under the Business heading in searches or not.
Your screen will now look like this:
Adding Content To Your Page
Before you do any of this, though, you need to build some content on your page. You should build up a stock of posts on your page, at least 10, before inviting people to visit it. Why would people click like on an empty page?
If you didn’t during the initial signup, you should first add a profile picture and timeline cover to your page. Click the appropriate buttons as shown in the bottom third of Figure 3, selecting a photo for each and using Facebook’s cropping tool if the photos are not exactly sized.
Strategic Content Posting
There are some simple strategies you can use to increase your page’s likes and shares. First and foremost… POST GOOD CONTENT. Make sure that every single post is on-topic. If you’re running a fan page about sexy blonde women, don’t post a brunette, no matter how sexy she is! It seems obvious, but you’d be surprised how many pages lose focus. The minute you start going down the wrong page is the minute you start losing people. You MUST stay on-topic.
Second, QUALITY. Always make quality posts. That doesn’t mean that every picture has to be a work of art, it just means that it shouldn’t look like garbage either. The text content of the post is just as important, make sure it pertains to the picture, rather than just being randomly spun text dropped in. You can include a link in the text, but if you do, it’s all the more important that the text and image be quality.
Finally, watch your stats. I can’t tell you for your particular niche what photos or text or post times will be best, only your stats can tell you that. Pay particular attention to the Facebook Insights portion of the page admin section. You’ll find out which of your posts are getting the most reach, which are shared the most, even what countries and cities your fans are from and their age ranges. Use this information to decide, for example, when to post based on their predominant timezones, or any other clues you can get.
Ensuring Your Posts Are Seen By Your Fans
1) Once you have 400 likes on your page, you can pay to guarantee that a particular post will be seen. This program is called Promoted Posts and it’s been very controversial, since Facebook is supposed to be “free.” I see it as a positive, though, because of the additional reach you can get from a Promoted Post. Promoting a post can be done either before or after it’s been posted by using the Promote button next to the Post button on the posting box.
2) The free way of doing this requires the page’s fan to take a specific action. If you hover your mouse over the Liked button on a page you’ve liked, you’ll see a menu pop up. One of the selections on that menu is “Show in News Feed.” If you pick that, so there’s a checkmark by it, there’s a much higher chance that posts you’ll see
Facebook ads are those little display ads with a short line or two of text that you see to the right of your feed. Facebook ads are a great brute force tool for getting more new people to your page and (hopefully) more likes. They’re awesome because of the targeting, you can target by location, age, interests and a whole slew of other demographics, so you can hit just the people you think would be interested in your page’s topic. As you narrow your targeting, it will give you an approximation of how many people would see your ad. You then set your budget and let it go to work.
The first fan page case study, Sexy Actresses, uses Facebook ads extensively to build traffic to their fan page. Here are a few of their ads, see if you can tell why their ads are especially good:
These ads are good because they are facial photos that include eye contact. As humans, we are instinctually trained to look at other people’s faces. An ad that contains a face has been proven again and again to attract eyeballs, and there’s no reason it shouldn’t be the same on Facebook. Of course, the faces they’re using are right on topic and yours should be too.
Facebook Page Case Studies
I’m going to show you four Facebook pages that make use of the power niches: sexy women, cute animals and humor. For each of this, I’ll include my analysis of their photos, description, posting style, and what I think they’re doing right, or wrong, or could be doing better. These are just four examples, once you know what to look for and how to look at it in the right way, I’m sure you’ll find other Facebook pages that you can analyze yourself.
CASE STUDY: Sexy Actresses – Genre: Sexy Women
The Sexy Actresses Facebook page is an excellent high-traffic example of using a fan page to send traffic to a website. It’s run by the Moviepilot website and sends traffic there with every post. How much traffic? Of course it’s impossible to know unless you have access to their stats. But with 557,000+ likes on the page and posts that get thousands of likes and hundreds of comments in a matter of hours, combined with an interesting posting and linking strategy, I would guess they do quite ok. Let’s take a look at their page.
Profile & Timeline Photos:You can see that they’ve used a pair of provocative photos for the profile pic and timeline cover. This is the first thing your visitor is going to see, regardless of what sent them here, so you want it to be quality and 100% on focus with your page title and niche.
Description:They are totally upfront and blatant about the purpose of this fan page — it’s to drive traffic to their website, which is prominently linked in the description.
Posts: At the time I took this screenshot, the main post with Denise Richards had been up just over 6 hours on a Saturday evening. In that time, it had accumulated 3,506 likes and 254 comments. Note their linking strategy, which you can see as well on the post in the lower right — every post contains a slightly snarky one-liner, followed by a line of lead-in text and a shortened link.
Notes: I left this page set to Highlights under the description, rather than Posts By Page, so you could see the page’s own Likes box. This shows a valid strategy for increasing the reach of the page. They go to other relevant pages and like them. If they’re smart, they participate in those pages, leaving non- spammy relevant comments.
CASE STUDY: Hot Women Pics – Genre: Sexy Women
I’m including a second Facebook page with sexy women photos because this one’s doing a few things wrong. It shows that you can be less than perfect and still accumulate traffic… but this page could easily end up being taken down.
Profile & Timeline Photos: They’re doing the profile and timeline photos right. Since the niche of the title is just general “hot women,” they’re ok as long as they’re showing photos of attractive women. Not as many likes as the previous case study, but 139,000+ likes is nothing to sneeze at. Plus, it hasn’t been in existence anywhere near as long as the Sexy Actresses page.
Description: Here’s where they’re making some major mistakes. First of all, they aren’t linking anywhere. The description is a place where they can put a live link and EVERYONE who comes to the page will see it EVERY time. So they’re wasting a major opportunity.
CASE STUDY: Puppies! – Genre: Cute animals
Puppies! is one of the big dogs (pun totally intended). I’m including this to show where you can get to if you find a subject that grabs traction with a large number of people. This page was started in 2012… and it has 3.1 million likes, with 927,000+ people talking about it at the time I took the screenshot.
Profile & Timeline Photos: You can’t miss with this, all you need are cute puppy photos, and they did a great job here. Notice that they didn’t go for photos of single puppies, they went for multiple puppies in each photo. Whether or not this was intentional, it multiplies the cuteness factor.
Description: Again, another fan page with no link in the description. When I see this, I wonder what their point of making the page is. They did list themselves as “Pet Supplies” when they created the page, so possibly they’re still building it up before hitting people with links.
Posts: This page makes heavy usage of highlighted full-width posts. It’s actually a pretty sloppy fan page, but look at this post. In 12 hours, it’s received over 177,000 likes, 6,307 shares and 1,464 comments. With that kind of reach, they have to be adding tons of new page likes daily.
CASE STUDY: The Secret To Humor Is Surprise – Genre: Memes & funny photos
Here’s a busy humor fan page that’s doing some interesting things. I don’t agree with everything they’re doing, but then again, they have 1million+ page likes and an even higher number of people talking about the page. That means that their content is getting spread around virally like the flu in a grade school.
Profile & Timeline Photos: This is a mixed bag for me. The profile pic is great because it’s a funny looking photo of a dog. The timeline photo, however, just doesn’t do it. I can forgive the 1999-style graphics, but what’s so funny about THAT dog photo? He has his tongue hanging out? I don’t know, I don’t get it, he looks more pathetic to me than funny.
Description: The owner of this page has designated it as being a community page, and does have multiple links in the description. What they’re doing is linking to their Tumblr, Twitter and Pinterest pages.
Posts: You can see the expected ridiculous number of likes, comments and shares, considering the number of likes this page has.
Notes: As noted above, the traffic from this fan page can eventually hit ads, but only if they follow the links found in the description.
Do not ignore Facebook, don’t think it’s just silly Farmville games and people trying to hit on the girl they went to high school with 20 years ago.Facebook is a traffic juggernaut.Its viral sharing component has become ingrained in the minds of its 800 million members.That’s just such a huge membership that even a small percentage can account for potentially high profitability.Where else could you put together a community of 3million+ in less than a year? It’s worth it to make sure you’re using legitimate legal pictures that you have a license to use, and to play within the rules.After all,Facebook fan pages could be a long term golden goose for you, if you play them correctly!
Best & Warm Regards,
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