Facebook PVA Store Tips & Tricks #10
Setting Up Your Facebook Page
Before setting up a Facebook page, you need to make sure you have a Facebook account. If not head on over to Facebook and register on their homepage.
Create a Facebook account for your business in the same way you would create a normal account.
Facebook’s primary interface is divided into three basic sections. The right- hand column will give you status updates, links to events such as birthdays, and a list of people available to chat.
Step 1 – Create The Facebook Page
There should be a clickable button saying “more” parallel with the “pages” title in the left-hand column. This will take you to your pages directory. This is a list of the pages that you control. This page will contain a “Create a Page” button. Click it.
If this button is not available, and sometimes it is not for reasons only Facebook knows, then use the search bar at the center of the screen. Type “Facebook Pages”.
Step 2 – Choose Your Type Of Facebook Page
There are six possible types of page you can create:
1) Local business or place
The page is perfect for local businesses or places such as a one-off shop, a home- based soap maker or café/restaurant. You probably won’t be using this.
2) Company, organization or institutions
This page is geared more towards companies and groups that operate in a larger region, nationally or internationally. This would work for gun rights niche.
3) Brand or product
Sometimes a product can be swallowed up on a company or local business page, therefore, this type of page can be created in order for you to promote the product alone. This is great for building product name recognition.
4) Artist, band or public figure
Unless you want to promote the big boss or are an agency promoting specific clients, this page is not for you.
These pages are geared more towards music, movies and other forms of entertainment. There are plenty of hot niches to target in this category such as fitness, weight loss, building muscle, girls / babes, comedy, and the list goes on.
6) Cause or community
Used for charitable causes, issue awareness and for community actions. Something that you probably won’t be using.
Step 3 – Choose Your Category
Click on the “Company, organization or institution” button. The graphic will roll up to reveal a set of options:
Choose your ‘Company Name’ wisely.
Use the scroll-down bar to pick the category that best reflects the type of fan page you are running. It does not matter if you can find an exact match or not, just pick the best fit. This will help Facebook locate your page within its directory.
Next type in your company name. This part is completely up to you and dependent on the niche that you are targeting. Be sure to use a name that describes your page as much as possible.
Click on the “I agree to Facebook Page terms” box to check it, and click the “Get Started” button.
Step 4 – The Three Step Process
The old saying states that you should not judge a book by its cover, but people do. The same goes for a Facebook page.
Click on “Upload an image” to get a picture from your computer. If you don’t have a photo to upload at the time, it’s alright. You can always grab one later.
This is your most basic chance to pick up fans. You can click on the “Invite Friends” button to invite your existing Facebook friends to like your page, or you can click on “import contacts.”
This second option will allow Facebook to scan the email addresses in your email account(s) and see who is on Facebook. These people will then be invited to like your page. There are also two tick boxes on this page, which if ticked would allow you to first share your new page on your Facebook wall and second, to like your own page.
Step 5 – Filling In The Details
As you will note, there are five options listed in the main column of your new page. They are as follows:
1. Invite your friends
2. Tell your fans
3. Status updates
4. Promote this page on your website
5. Set up your mobile phone
Options 1-4 you will be doing when they are covered later on. There will be no need to setup your mobile phone.
Ignore these sections for now and click on “Edit Info,” which should be just beneath your company’s name. This will load the following page:
The categories in the top option line should have already been chosen already when you created your page. Now click on the “Official Page” line. Write your pages official name on this line.
Now create a user name for your page. This should not be a personal name, a nickname, or even a job title. This should be a user name that reflects your fan page as a whole. This is because the user name will be added to the URL www.facebook.com to make something like www.facebook.com/yourusernamehere.
Write your page’s name in the Name section. This can be the long or shortened version, but remember that the name is what turns up at the top of the page.
Write the year your page was founded (optional).
Bottom half of your information page.
This should have already been filled in, but take this opportunity to review and decide on a snappier line about what your page is all about.
Write a brief description of your page. Keep it light, accessible and appeal to your core audience.
What is the overriding mission of your page? Is is to just sell stuff and make a profit? This might be true, but it does not go down well with social media users. Write here what your mission is, even if it is to provide the best recommendations to others.
This is another great place to monetize. You can put an affiliate link to a product that deals with the niche you have chosen.
Not needed unless you would like to be in contact with your fans, but that can easily be done through your page.
Not needed unless you want to create one. Another great spot for an affiliate link.
Now you have finished your basic set up. Click the Save Changes button and view your page again. If you look on the left hand side just below your logo/photo, you will see a list of options. The third one down is the info page. Click this and you will see all of the information you have just put into your page.
Getting Penny Clicks To Your Page
In Facebook you want to go to Ads Manager then click on Create An Ad. Now, Facebook is always changing their layout so I am going to give you the basics of what you need to put for each section.
First you want page likes, and then click on your page. Then you are going to pick out 5 pictures to use for the ad. When using these, you want to use bright red colors. For example, a big picture of a heart works PERFECTLY for the “I Love My” niche.
Save 5 different pictures of hearts and use them all (Facebook will automatically rotate them to get the best ad).
Headline would be “Do You Love Your Husband?”
Text would be “LIKE if you LOVE your husband!”
And you can remove the newsfeed option, you are only going to be using right column ads in order to get Likes. For location you want United States, age 25 – no max, gender women. In interests you are going to search for “I Love My Husband” and click on it.
And THAT’S IT! Scroll down and select $5 a day, and select bid for page likes then hit place order. It might take some time to get your ad going, but once it does, just watch over your ad. Eventually you will find out which ad is getting the most and cheapest amount of clicks. You want to keep that one running and pause the others.
Status Updates, Photos, Videos, Links, and Questions
All updates, pictures, videos, links and polls will appear on many fan’s newsfeeds. This is how you are going to get so many clicks on your links.
These are short messages used to make announcements. The status update is automatically selected on your Facebook page wall. Just type your status update into the text box, click post, and get ready to make your money!
Adding photos help fans connect visually to your fan page. Photos also give you the opportunity to promote products or give sneak previews of products in development.
The function of posting a link can be combined with the Status Update and used to promote products, announcements, or even your own page to get more likes. You can also use it to link to news items that a relevant to your page.
The question gives you an opportunity to connect directly with your fans. Questions come with a series of poll options and fans can vote on the options you present.
Step-By-Step How To Get More Likes For Free
A dressed up Facebook page is useless if you do not have Likes. If you don’t have many Likes, then you don’t have any one to click on your affiliate links.
Here is a step-by-step blueprint which includes the best methods to building your
Facebook page and getting more fans, especially if you’re just getting started.
Step 1 – Add A Profile Picture And Cover
This is a really important aspect to your page and if you haven’t done it yet, now is the time. If someone sees your page empty (especially without a cover) they are a lot less likely to Like your page.
Step 2 – Like Pages Similar To Yours
This is a very crucial step. For example if you are in the fitness niche, you would search for every keyword that deals with fitness. Examples can be fitness, fitness motivation, fitness girls, abs, weight loss, bodybuilding, lifting, working out, supplements, etc.
After clicking on that tab, on the left side click ‘Pages’.
Once you do that, you will have a huge list of all of the best pages related to your niche. Like as many of them as you want and make sure you include pages that have a lot of fans, a medium amount, and a small amount (the more the better).
Step 3- Add Photos To Your Page
This is the last step of dressing up your page. Since you have a cover and a photo, you now want to add photos to your page.
You can do that by going to the pages you liked and sharing their photos, or either saving them to a file and uploading them to your page.
Step 4 – Add Your Own Photos
Your first chance to pick up fans is during the set up process. As you have seen, it gives you the opportunity to add your own Facebook friends to your page (if you have any) and import your contacts from your various email addresses.
Step 5 – Ask Your Friends To Share
Get your Facebook fans to like your page and to share it with other people. Also, get them to take part in social media, to add likes and comments to posts and to make posts of their own. It is possible to create additional Administrators who are trusted to make changes to your Facebook page and to make posts.
Step 6 – Hijacking Fans
This is one of my favorite tricks to get Likes. Many pages have hundreds of thousands of fans, and sometimes even millions. You will be using this to your advantage.
When they post a status update, you are going to be liking every comment that is posted on this status. When this happens, that person gets a notification that you liked their comment, and many times will head over to your page.
Step 7 – Share The Love
Remember how you liked pages that are similar to your niche (you did that right?), now you are going to share pictures from other fan pages. Many times pages will reciprocate the act and share back a photo of yours. This is one of the best ways to grow your page when first starting off.
Step 8 – Build Relationships
It doesn’t get any easier than this, and if you have a Facebook profile in the first place, you probably already do this. What you are going to do is go to similar pages as yours and like and comment on their photos.
Actually say something in depth or meaningful. Going around saying ‘Nice’ or ‘Cool’ is a way to attract some new fans, but it won’t help you with the relationship of the page you are building.
Step 9 – Share For Share
This is my absolute best method for growing fan pages without spending a dime, and it’s very simple. Go to pages and actually ask them if they would like to do a share for share. This is where you each share a photo from the other persons page to help get more Likes.
Monetizing Your Page
This is by far the easiest part of the entire process, and I am going to make it even easier for you to follow with this step-by-step section. Let’s begin.
Step 1 – Register To Get Affiliate Links
If you haven’t already, register for an account at Clickbank. Click on SIGN UP and then the rest is self explanatory.
Once you have an account, you can browse for affiliate links to promote in the marketplace.There will be a large group on the right called categories, choose the one that best represents your niche.You can also use the search bar for products related to certain keywords.
Step 2 – Cloak Your Links
Head on over to TinyUrl.com. This site allows you to cloak your links into smaller attractive links. A great benefit about this free site is that you can also change what your link looks like.
Once you sign up, you are going to paste your link into the top part of the site where it says “Paste a link here…” Once you enter your link, you can click on the pencil button so that it edits the ending part of the link. So instead of having a link look like tinyurl.com/YK16y8, you can have it look like tinyurl.com/GetKillerAbsFast.
Step 3 – Posting Your Links
There is much more to posting your affiliate links than just putting them in your status updates (which will be covered in detail coming up).
Here are the best places to place your links:
The About sections gets a lot of views. Most pages just post what they are about, and completely leave out affiliate links. Why not make the best of both worlds?
This is the best spot for creating a recommended resource section. Fans can see this by clicking on your page info.
Another great spot for an affiliate link. Just because it isn’t your site doesn’t mean you can’t put an affiliate link there. Link to something that will help your targeted fan solve their problems.
Last but not least, this is the most important spot to generate income which is why it will be covered in the following section…
Viral Status Tricks
This section is important and I want to make sure you make the most out of maximizing your profits. Here is the anatomy of the perfect status update and what it should include.
You should always post a picture in your status updates. Pictures ALWAYS get more likes, comments, and shares. The picture you use should try and go with the product your are promoting.
Ask a Question
Fans will respond when you ask them a question. The more comments you get, the more others will see your post.
Add a Call To Action
Sometimes you need to tell your fans what to do, otherwise they will miss out on the most important step … clicking on your affiliate link.
Putting It All Together
Ideally you want to have a picture that his been proven to get lots of likes, comments, and shares. Once you have a picture selected, pick an affiliate offer that relates to it. Ask a question in the top part of the status, and at the end include a call to action with your affiliate link.
Now you know the steps for building your own Facebook page to make massive profits from it. It cannot be stressed enough that you need to keep your Facebook page fresh and up-to-date. Posting once a day might work for pages with huge amounts of Likes, but in the beginning, the more you post, the better.
The two things you will always be doing are:
1) Getting more Likes
2) Posting more pictures with affiliate links to make money!
That is all you need to do to keep your page running, which takes under 30 minutes a day. Keeping your Facebook fresh and up to date is what allows you to get more Likes, post more affiliate links, get your fans to click them, and of course help make you more money.