Facebook PVA Store Tips & Tricks #10
One of the biggest benefits of marketing on Facebook is that you have access to the information that Facebook users add to their personal Profile. Depending on users’ Profile privacy settings, you may be able to see their date of birth, marital status, hometown, current location, political views, religious views, employment details, hobbies, bio, and so much more. In the past, with traditional marketing, people would pay big bucks for this type of information, but now it’s free to you — and at your fingertips.
A great tool you can use to help locate your ideal audience on Facebook is Facebook Search. This tool allows you to enter keywords into a search field, and the people, Groups, and Pages that are using your keyword(s) will show up in a list. Facebook Search is an ideal tool for anyone looking to connect with people who share interests or similar views.
When you do a search using Facebook Search, you can find information that users add to their About (Info) tab and post in their status updates as well as information about the Groups and Pages users interact with. It is a very powerful tool, to say the least.
Here’s how to use Facebook Search:
1. Go to www.facebook.com/search.
2. Enter the keyword or phrase you want to search for; then click Search.
The results for your keyword or keyword phrase will populate into different sections on Facebook. You can explore the following sections by clicking the links in the left column:
• Web Results
• Posts by Friends
• Posts by Everyone
For the purposes of finding your audience on Facebook, I suggest spending your time researching People, Pages, Groups, and Events. After you click a specific category, the search results for that keyword show up in one stream. For example, I searched for the word sushi and then chose the category, Pages.
How To Filter Facebook Search Results
♦ Send a Friend request. Identify the Facebook users you want to target, and Friend them on Facebook. Make sure to include a short note when you send the Friend request to make the connection more personal.
♦ Ask them to become a Fan. Invite your targeted users to become a Fan of your Page. You can do this by sending them an e-mail inside Facebook, adding the link to your Facebook Page, and requesting that they check out your Page and click the Like button to join your community.
♦ Join the Groups that count the most. The best strategy is to join active Facebook Groups related to your brand or niche and become part of that community. After joining, consistently post helpful tips that will eventually connect people back to your Facebook Page.
Facebook has changed the game of marketing for everyone. In the past, people interested in your products or services would read a brochure, visit your brick-and-mortar shop, or maybe watch a commercial to find out the information they needed before making a buying decision. Today, people go to Google or search popular social networks for answers to their questions instead. That’s why you need an online presence, in real-time, to answer their questions when they seek you out. After all, if you make customers wait, they can be knocking on your competitor’s virtual door with a click of a button. With that in mind, it’s essential that you create a solid, well thought-out Facebook marketing plan that defines your goals and maps your online strategies.
Identifying The Demographics Of Your Ideal Audience
Before you begin marketing on Facebook, you want to compile all the information you already have regarding the demographics of your ideal audience. Commonly used demographics include gender, race, age, location, income, and education. If you haven’t done this research, one way to approach it is to survey your existing customers. Ask them questions to find out their specific demographics to help you better understand who is buying your products or services.
To help survey your audience, you can use inexpensive (and often free) online tools to make the process easy and anonymous for your audience. And with this information in hand, using the right tips and techniques, you can research similar Facebook users to find potential customers to target inside of Facebook. The more information you collect before you start to market on Facebook, the more success you’ll have finding new potential clients.
Understanding The Psychographics Of Your Ideal Audience
The more you understand your target audience, the more equipped you are to keep the attention of your existing audience and attract new clients, as well.
In addition to demographics, you’ll also want to identify your ideal audience’s psychographics. Don’t let the word scare you; it’s pretty easy to do, I promise.
Psychographics are attributes often related to personality, values, attitudes, or interests. Figuring out what a person likes or dislikes, or even favorite hobbies, can be priceless information as you market your products or services.
One way to figure out the psychographics of your ideal audience is to simply ask them. Use your social media networks to post engaging, thought-provoking questions to learn more about your audience. Ask them about their interests, hobbies, and needs. People love to talk about themselves, and if they trust you, they’ll often reveal even more than you initially asked.
Remember: As mentioned earlier, online surveys are another great way to learn more about your ideal audience. Offering prizes or giveaways in exchange for information is a great strategy to get people to participate in your surveys. Remember, the more you know, the smarter you can be in your overall marketing activity.
Figure out what your customers want to know from you. What information do you have that they want? If you cast too wide a net, you’re likely to come up short in the end. Make sure to stay focused on the people who matter most. You’ll also want to find out where your audience spends time while on Facebook. What Facebook Pages do they interact with often? Who do they follow? What do they post on their own Facebook Profiles? This information will tell you a lot about your Facebook audience.
Remember: After you know what your business is about, what you are selling, and who your audience is, you want to spend a little time on your tone. In other words, you want to talk to your audience in a manner that they’re familiar with.
Always stay conversational, but try to use words and phrases that they use in their everyday conversations. For example, if your audience is 14-year-old boys who love to skateboard, you would talk to them much differently than if your audience were new moms looking to connect with other moms. When you know your audience’s lingo and style of communication, you can quickly become part of the community.
So with more than 600 million active users as of this writing, more likely than not, your brand will find an audience on Facebook. The key here is finding out where they are and what they do while inside this thriving social network.
It always involve identifying your brand.You want to determine who you are and who your customers are. Ask yourself what’s unique about your product or service and what about your product or service attracts buyers. Are you a life coach who teaches people how to find their true passion? Are you a yoga teacher who lives a green lifestyle and sells organic specialty soaps online? In a nutshell, who are you, and what do you do? After you get clear about your brand, you can identify your ideal audience.