PVA Store Tips & Tricks #29

Found On Facebook Graph

Found On Facebook Graph

Chapter 1: Why It’s Important Your Business Shows Up In Facebook Graph Search
You need to learn how to optimize for Facebook Graph Search because let’s face it, everybody is on Facebook and thanks to Graph Search, they’re now using Facebook as a search/discovery tool. Which means it’s VERY important that your Facebook page is found when users are performing a search related to your business.

If you don’t optimize for Facebook Graph Search, you risk being left in the dust. Sure Google is still king when it comes to most search queries, but Facebook’s Graph Search is set to disrupt search as we know it, especially local search. This means, if you’re a local business, it’s even more important to optimize for Facebook’s Graph Search.

Think of all the local businesses you could help with this type of information. Technology moves too fast for most small business owners and if you’re not the one to show them how to take advantage of the latest changes on the Internet, somebody else will. Once you learn how to optimize your Facebook page for Facebook Graph Search you’ll officially feel like a ‘Facebook Ninja’ and you won’t have to rely on Google for traffic and sales as much as you
used to.

Section 2: How To Optimize For Facebook GraphSearch In 8 simple steps!

While it’s true the number of “likes” your Facebook page has will determine to a great extent how much traffic you’ll receive from Graph Search, there are some important optimization steps that also play a part.
I’ll go ahead and cover those now and then discuss the best way to build up your ‘like’ count.
1. Make Sure Your Business Address Is Correct Local search has a lot to do with your businesses physical address.
This is true for Google and Facebook. Be sure your address is on your Facebook page. It’s also best to have a dedicated suite # if your business resides in a strip mall. Having a Mail Box Etc. address is not ideal for Graph Search optimization. Make sure it matches with the address on your website and other business directories (i.e. Yelp, YellowPages, etc). For example, if your site has “1234 S. Lincoln Ave.” then don’t put “1234 South Lincoln Ave.” on your Facebook page. Keep the acronym.

2. Select the right Category
This step is especially important for local businesses looking to show up for local search terms. (i.e. dallas pizza) Access your pages category settings by (1) visiting your profile and clicking on “About”, (2) click “Edit” next to “Basic Info” header, (3) select relevant category and (4) click “Save”.
Remember, if you’re a local business be sure to select “Local Business or Place”.

3. Fill Out Your Entire Profile
It’s easy to miss a couple fields, but when entering your “About” info, be sure to fill out all of the fields available. The main sections include: About, Mission, Description, Awards, Products

4. Check-ins
If you’re a local business that has an actual storefront customers visit, be sure to encourage “check-in’s” on Facebook. Maybe offer a special discount for every customer that “checks-in” while in the store.

5. URL Username
In order to get your own unique URL username, visit Facebook.com/username and select the page you’d like to create a username for. It’s best to choose a name that is as close to the name of your business as possible.

6. Include Relevant Keywords
This one is pretty common sense, but make sure not to over do the keywords. Sprinkle them in the “about” section, status updates, and be sure to use the keywords as hashtags when publishing status

7. Tagging
Tagging photos and videos using relevant kewyords can help increase your rank in Facebook’s Graph Search.
-post videos and pictures every week -include keywords video and picture descriptions
-tag your business in your pictures and videos
-tag timeline pictures and profile pictures

8. Get More Likes/Page Fans
I already touched on this one a little bit but since it is one of the most important factors with Graph Search, it’s time to get a little more in depth…

Section 3: The Easiest Way To Gain Quality ‘Likes’
Gaining more ‘likes’ will probably make the biggest difference in helping your Facebook page rank high in the Graph Search, and getting quality ‘likes’ is the hardest part so I wanted to be sure to touch more on how to more ‘likes’ for your business.

Warning:You don’t want to purchase “likes” from any 3 party source. There are a lot of companies selling fake “likes” for cheap. These “likes” won’t help you in graph search. So what’s the best way to build a following on Facebook? There are several ways to get more ‘likes” for your page.

1. Add a “like” box to your website
This is really easy to set-up. Just go here and follow the instructions
to receive the embed code.

2. Give people a reason to like your page (i.e. ‘like our page and receive this free gift’) and promote the special offer using Facebook ads
watch a short Youtube video explaining how to set-up a ‘like page’ for your Facebook page which will allow you to give a special gift to those who ‘like’ your Facebook page.

3. Create a video highlighting your special offer and pin it to the top of your Facebook wall.
Facebook used to let you use your ‘like page’ as your welcome page, meaning that when people went to your Facebook page they didn’t see your “wall” until they ‘liked’ your page. Now visitors see your “wall” first thing. So in order to drive their attention to your special offer featured on your ‘like page’, it’s smart to create a short screencast video showing them exactly how to get yourfree gift.
After making this video, publish it in a status update and ‘pin’ it to the top of your wall. It’ll stay pinned until you unpin it, which ensures that it’s one of the first things visitors see on your Facebook page.

4. Add Facebook Comments to your website.
This is just as easy to set-up as the “like” box. Go here to get the embed code for Facebook Comments.

5. Email Signature
This is a no brainer. Make sure you have a link to your Facebook page from your email signature.

6. Print Media
If your business has any print media, be sure to place a “Like Us On Facebook” call to action in a prominent location and include your Facebook page URL.

7. In-store Display
Do you ave a brick and mortar storefront? Every time a customer comes in presents an opportunity to gain one more Facebook “like”.

8. Tell Your Friends
You can do this by…

  • Linking to your Facebook page from your personal profile.
  • Share a status update from your Facebook page to your personal Facebook wall.
  • Use @tag periodically when making a personal status update about your Facebook page. (i.e. @facebookpagename)

9. Let Fans ‘like’ Your Page via SMS Text Message
This is great for live events, radio or TV. People can like your Facebook page simply by texting “like pagename” to 32665 or whatever your country’s text code is.
So for example, if you texted “like huffingtonpost” you’d be ‘liking’ The Huffington Posts Facebook page.
One downside to this is that only Facebook users that have a verified phone number attached to his/her account will be able to do this.

11. Invite Your Newsletter Subscribers
If you have a list of newsletter subscribers or customers, why not send them a friendly email letting them know about your Facebook page. Works best if you give them a reason to ‘like’ your page!

10. Advertise Your Page.
There are a bunch of different ways to advertise on Facebook but I’m only going to focus on two in this report to keep you focused. To start advertising on Facebook, go to https://www.facebook.com/advertising. The first step in setting up your ad campaign is choosing your destination. In this case, we want to promote our Facebook page so all you have to do is select the page you want to promote. Next, you’ll be asked what you’d like to do. There are 3 options here, but right now we want to choose “Get more page likes”.

Now we’ll have to write up our ad. Facebook will automatically generate ad copy for you, but make sure it’s what you want it to say. You can easily change the copy to say whatever you’d like.

When it comes to deciding whether or not to show your ad in the right sidebar or in the news feed (aka sponsored story), I recommend using the right sidebar when it comes to getting more ‘likes’.

There is a time and place for sponsored stories too, but when it comes to getting more page ‘likes’, advertise on the right sidebar. If you’re a local business hoping to show up in Facebook’s local search results you’ll want your Facebook ad campaign to target people from that city only.

You do this in the section called “Create Your Audience”.
You can also target your ads by age, gender, interests, connections, education, relationship status and language.
After that all you have to do is set your budget and submit the ad.

Once you start building up a nice fan base you’ll want to promote some of your status updates using Facebook’s “promote a post” ad type. This helps to maximize engagement with your Facebook fans which in turn will help you rank higher in Facebook’s Graph Search.

So what kind of status updates should you “promote”? Either create a special, limited time offer of some kind or promote an image that is likely to draw a lot of engagement from your targeted demographic.